Roei Medical has developed a novel method and medical device  for removing tumors in answer to surgeons’ call for a more precise and flexible excising tool. Roei's Technology, already approved by the FDA (eligible under FDA pre-market notification), improves the accuracy, efficacy, and safety of endoscopic urologic procedures. Products based on Roei's patented technology help physicians more effectively carry out transurethral bladder tumor and prostate resections.

The company was established in 2001 by Dr. Ofer Yossepowitch in collaboration with Prof. Jack Baniel.

The Challenge
Bladder cancer affects over two million people worldwide, and Benign Prostatic Hyperlpasia (BPH) affects approximately 50% of American males aged 51-60 and 80% of men past 80 years of age. Every year more than 1 million transurethral resections of bladder tumors and prostates are carried out worldwide.
The overwhelming majority of procedures to treat these two common clinical entities involve endoscopic tissue removal through electrical cutting and cauterization –method with which it is often difficult to achieve both diagnostic and therapeutic goals:   
 In bladder cancer, the tumor is frequently only partially removed, creating the need for a repeat procedure. Additionally, there is a risk of perforating the bladder wall when penetration is too deep, and using excessive cautery to stop bleeding interferes with an accurate pathological assessment due to tissue charring. Such inaccurate clinical staging remains a major impediment in the management of this disease.
 In transurethral resection of enlarged prostrate adenomas (TURP), impaired visibility and in BPH surgery, loss of spatial reference during the operation can cause complications, such as damage to the sphincter muscle during apical resection and undermining of the trigone during resection at the bladder neck.

Roei Medical introduced the Roei resectosocpe. Based on a new cutting paradigm, the Roei resectosocpe redefines accuracy, safety, and efficacy in transurethral endoscopic procedures.

 The Technology

Inspired by a visit to a local ice cream parlor, the Roei resectosocpe uses a unique scooping motion to provide surgeons the flexibility of approaching a tumor or tissue from a different angle.